The Guild Group is the foremost platform for contemporary design in Africa. It facilitates international collaborations, presents ground-breaking exhibitions and exports and retails design product. Through its multiple brands, the group’s mission is to revolutionise African design in the global marketplace.

Trevyn and Julian McGowan

Trevyn and Julian McGowan are the driving force behind The Guild Group. Their pioneering vision and insight into global design markets earned them places on USA Art + Auction magazine’s ‘POWER 100’ list of the most influential players in the global art world, City Press’s 100 World Class South Africans and Fast Company's Most Creative People in Business 2016.

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Collectible Design

Collectible Design

Southern Guild has spearheaded the high-end design category in Africa, propelling its artist-designers to make spirited, challenging and complex work. Through expertly curated international exhibitions, Southern Guild has escalated market values and redefined how African design is perceived globally.

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Export and Retail

Export & Retail

The majority of South Africa’s global design exports are facilitated by Source, an agency offering a tailored, turnkey service sourcing artisanal homeware for leading retailers such as The Conran Shop, Anthropologie, Restoration Hardware and West Elm. Own retail brands Odeon, Artisan and Mon Âme present the best of Southern African design and African fashion to a local audience.

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Industry Development

Industry Development

The Guild Group runs various programmes offering practical business support and creative input to aid in growing the African design industry – from Design Network Africa to Business of Design. The not-for-profit Design Foundation Awards celebrate South African talent annually.

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Strategy and Advisory

Strategy & Advisory

The Guild Group draws on its producer networks, industry knowledge and design capacity to assist in creating dynamic spaces and retail concepts for various clients. Services span curation, creative direction, spacial design, promotion and retail operations as provided for the groundbreaking initiatives Watershed and Work Shop New Town.

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Our Clients