Industry Development

The Business of Design conference programme provided practical business tools and inspiration to the fastest growing creative sector in South Africa.

Although the many emerging design brands in South Africa have learned and developed creative skills, many have limited knowledge and experience of how to run a business. Co-launched with Laurence Brick and Cathy O’Clery of Platform Creative Agency, who are the creative team behind 100% Design South Africa, the Business of Design conference aided small to medium creative enterprises to significantly expand local and international markets and to take their businesses to the next level of professionalism. Presenters comprised leading business experts and design professionals, covering topics such as trends, business and brand strategy, product licensing and copyright, cash flow and accounting systems, pricing, media and exhibiting and exporting internationally.