Strategy & Advisory

Work Shop New Town brings some of the most exciting African fashion, design and lifestyle brands into a dynamic retail environment that reinvents the downtown Johannesburg shopping experience.

The architecturally reinvented Potato Sheds, listed and built in 1911, and the surrounding neighbourhood are steeped in cultural significance and the development presents a sophisticated homage to past glories while aligning with cutting-edge, fashion-focused emporiums around the world. The Guild Group is responsible for the concept, architecture, curation and operating of Work Shop New Town and its ongoing programme of activations and collaborations creates an active nucleus for a fashion-forward audience.